Challenges faced by the Diversity Segment

The diversity segment encounters immense challenges in society, ranging from discrimination to limited access to opportunities, leading to social exclusion, economic disadvantage, and feelings of isolation. These hurdles can deeply affect their lives and well-being, underscoring the urgent need for collective efforts to create a more equitable and inclusive world that values and celebrates diversity in all its forms.

Discrimination in education, employment, housing, and healthcare for the diversity segment hinder their access to equal opportunities and rights in both professional and personal settings, creating significant challenges and obstacles for Women, LGBT community and differently abled individuals. Sexual harassment and assault for all the diversity segment in the workplace or elsewhere, has a profound impact on their mental health and well-being, often causing significant trauma and distress. Stigma and prejudice towards under represented tribe has resulted in social isolation and discrimination, posing significant challenges to their integration and well-being in society.

Despite efforts to address these issues, much more needs to be done to create a truly inclusive society where everyone has a fair chance to reach their full potential.



NEED is an initiative that was born out of this problem and is an endeavor spearheaded by Ourea (Oureansoul Pvt. Ltd.) that attempts to foster, enrich, and enable the multifarious sector.

Our programs are specifically designed to uplift various groups, including Women, LGBT, and differently-abled individuals through networking events, mentorship, and training sessions. Additionally, we provide assistance in securing employment opportunities as well as aiding in the expansion of entrepreneurial ventures and highly aims to restore health for a better world to diversified community.

Achieving gender equality and empowering diversified segment is crucial to the attainment of all 17 Sustainable Development Goals. Only by ensuring the rights of the diversified segment all across globe only that will help us to achieve the goal of creating a just and inclusive society, creating economies that work for everyone, and protect our shared environment not only for the present but also for future generations.


The journey of our founder, Ms. Anooja Bashir, has been a testament to her unwavering passion and indomitable spirit. Despite facing setbacks and hardships in the form of two failed startups, she persevered and eventually succeeded in turning her entrepreneurial dreams into reality. In doing so, she not only achieved personal success but also empowered numerous women towards entrepreneurship through her inspiring initiatives such as Anooja Initiatives, which supports women, mothers, and children.

Along the way, Anooja met individuals from diverse backgrounds and sectors of society, where she discovered the intense challenges faced by underrepresented communities such as LGBT community and differently-abled individuals. Driven by the conviction that a platform for these marginalized groups was the need of the hour, Anooja founded NEED, an initiative spearheaded by her primary venture Ourea (Oureansoul Pvt. Ltd.). Through NEED, Anooja aims to foster, enrich, and enable multifarious sectors, paving the way for a more inclusive and equitable society.

She is a true icon who is constantly supporting to empower Diversity & Inclusion segment.



Our vision is to empower every individual irrespective of their background, providing equal opportunities to grow and succeed in their personal and professional lives. We believe in fostering a society that celebrates diversity & promotes inclusivity in all spheres of life.


At NEED, we believe in fostering a culture of inclusivity, respect, and empathy. We stand for creating a  society.  where everyone feels valued & heard, and where every individual’s unique  contribution is celebrated.


Our primary focus is to dismantle the systemic barriers that hinder underrepresented communities, including women, LGBT individuals, & differently-abled individuals, from accessing equal opportunities.
With our mission to create an empowering platform, we aim to enable individuals from diverse backgrounds to unlock their full potential and achieve success in their respective fields.
Our ultimate goal is to foster a more inclusive society that celebrates and values diversity in all its forms.

Our core values are

Inclusivity: We value diversity in all its forms and strive to create an environment that is inclusive and welcoming for everyone, irrespective of their gender, sexual orientation, disability, race, religion, or any other aspect of their identity.

Respect: We believe that every individual deserves to be treated with respect & dignity, and we actively promote a culture of mutual respect and consideration among our team members & community.

Empathy: We understand the importance of empathy in building strong relationships and fostering a sense of community. We seek to cultivate empathy in our interactions & to actively listen to the needs and concerns of others.

Collaboration: We believe that by working together, we can create positive change in society. We foster a culture of collaboration among our team members, partners, & community, with the goal of breaking down barriers, creating opportunities, & building a brighter and more inclusive future for all.

By upholding these values, we strive to create a more inclusive and equitable world for all.

Our vision is to build a society that values and celebrates diversity, where every individual has an equal opportunity to succeed and where no one is left behind.